Coaching Pilot Study Reveals Positive Return on Investment

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Denice ROI image

Here I am at the Capital Coaches Conference in October 2015 with Garry Schleifer, publisher of choice, the magazine of professional coaching www.choice-online.com.  Garry and I are celebrating publication of my article “Measuring Impact Related to Mission: Calculating Coaching ROI for Nonprofits.” From 2009-2012 we piloted a leadership development coaching initiative staff of a large forward thinking Maryland-based human services nonprofit organization.   By using employee data and developing formulas for calculating the benefit of coaching to employee retention, employee performance and employee engagement, we found an ROI of 635 percent.  For every dollar the human service invested in coaching, the return was $6.35 of additional value toward mission accomplishment.  This ROI compares favorably to ROI returns in the for-profit sector where there is evidence of returns in value six times greater than the cost.  Check out the whole article including our ROI calculation formulas by clicking on the link below.

Coaching ROI for Nonprofits choice_v13n3_issue

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